Burger King joins Bacardi on the misogyny boat
A couple days ago I blogged about why Bacardi sucks for their “ugly girlfriend” campaign. Well, Burger King has joined ranks with them with their “Super Seven Incher.” Is it terrible that this doesn’t surprise me? Burger King has no taste in their food, nor in their advertising apparently (though this is nothing new; their last few attempts were equally offensive). Below is an image from the promotion being pushed in Singapore. Thanks @intrepidteacher for tweeting this.
Burger King’s (BKC) increasingly obnoxious attempts to lure young dopes to its horrible food may have gone too far this time. Some (likely slightly older) dopes have come up with a print ad shamelessly evoking oral sex to peddle the “BK Super Seven Incher” in Singapore.
via Burger King Blows Its Marketing Wad | Green Business | Reuters.
Wow. I mean, wow. As if ads of Spongebob ogling women’s backsides and dangling fast food in front of poverty-stricken ‘burger virgins’ across the globe were not enough, here comes this disgusting ad. Were they naive enough to believe it would never reach the U.S., or didn’t they care if it did? I would immediately boycott this chain if I ever went there in the first place. Absolutely offensive.