Tag Archives: consumerism

Let the reconceptualizing begin 0

From a new Ad Age white paper, with projections on the 2010 Census:
“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”
The message to marketers is [...]

Some more on the mobile web and barcode technology 0

A week or so ago I blogged about how awesome intelligent-object recognition apps for the iphone are and their potential to influence consumer behavior.  Here’s a BBC article about Bokodes.  New, more sophisticated barcodes that just might change how we interact with objects in our world in a big way.  Still no mention of using [...]

Consumer activism, the iPhone and intelligent object recognition 3

I had a feeling this was coming.  And I’m glad it’s sooner than later.  An app has been developed for the iPhone that allows it to recognize objects “based on visuals through the iPhone camera, a RFID reader or through GPS, and then fetches the data from related databases.”
It’s currently being billed as a tourist’s [...]