From a new Ad Age white paper, with projections on the 2010 Census:
“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”
The message to marketers is [...]
Categories: anthropology
Tagged: anthropology, consumerism, economics, society, sociology, trends, usa