Hi. My name is Adam.

I believe in creating cool sh*t. (Nothing else matters, really.)

Some folks I've worked with:

The Work:
Social Media Management, Strategy, Community Management

At LivingSocial, I implemented the brand's social media strategy, lead the management of their online communities, and coordinated a variety of digital campaigns. I also directed a team of over 20 community managers across the country and helped pivot the brand's customer service strategy to incorporate social media to improve handling of consumer issues.

The Work:
Instructional Design, Usability, Digital Strategy

At Rosetta Stone, I performed usability testing and benchmarking to improve language-learning software in accordance with instructional design best practices, specifically for endangered languages. I also worked closely with the program director in restructuring the Endangered Language Program as an entrepreneurial nonprofit organization while developing the initial marketing plan and other collateral.

The Work:
Instructional Design, Social Media Strategy

Researched, designed, and implemented strategic social and mobile learning programs.

The Work:
Digital Strategy, Ethnography

The Work:
Media Production, Research/Ethnography

Verizon hired us to explore the reasons why a particular group of consumers seemed reluctant to subscribe to their FiOS internet service. We conducted an ethnography of said consumers, spent time with them in their homes, while shopping, and so forth, and documented our research primarily through video. We then analyzed our findings, edited these findings into short explanatory videos, and presented our conclusions to Verizon. As a result of our efforts, Verizon was able to make a direct change to their product offering that brought more consumers into the fold based on ethnographic data that revealed specific (and previously hidden) needs of their target market.

Nine to five, I'm a creative marketing professional with an academic background in cultural anthropology and psychology. I currently manage social media for Rescue Social Change Group . I'm also a surfer, an uncle, a brother, a son, an optimist, and a skeptic.
A few other things I believe in:
Be into the weird. Listen. Encourage wild ideas. Solve problems. Do things creatively and with passion. And always make things better than they need to be.
Think we'd get along? Connect with me below and let's chat.

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